2013 Ford Fusion: Not Number One, and Proud of It

2013 Ford Fusion

A great story yesterday at Bloomberg got me thinking about the constant fight in the auto world to be number one.

Every automaker fights to become number one and then, when it gets there, spends ample amounts of marketing money bragging about its greatness. They all do it, whether it’s having the number one selling truck, the top selling sedan, the best fuel economy, the highest safety ratings or, the mother of all number ones, being the top selling automaker in the world.

That last one is a war currently waged by General Motors (the current number one), Toyota (the recently displaced number one) and Volkswagen (which desperately wants to become number one).

Consumers, I would argue, really don’t care about which automaker is number one. They just want a great car. Judging from the story I ready yesterday, Ford might be figuring that out.

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