As modern civilized humans, we expect quick results with nominal effort. We want magic weight-loss pills, we want to get rich with the simplicity of buying a lotto ticket, and we want to find love by posting a picture on a dating site.
Of course, there’s no quick way to guarantee any of those things. You just have to work hard and keep your mind intent on what you want. The mentality of instant gratification and quick fixes has fueled many marketing campaigns. Companies have learned how to tap into the minds of consumers and get them to part with their cash in exchange for products that promise to make life easier and better while solving a multitude of problems.
The cars we drive are certainly not immune to such marketing. Products that promise to increase fuel mileage, clean your engine, keep your gas from freezing, and more line store shelves. But are these products worth the money?