Toyota shouldn’t bother with the frivolous or deal with matters too far outside of mainstream acceptance.
The Toyota brand is about status quo. It’s about creating the cars that respectable middle-class suburbanites drive to their corporate jobs and to weekend retreats at friends’ lake places.
Toyota doesn’t do wild and crazy, because the people who own them don’t do wild and crazy. Yes, sometimes Toyota steps out and tries something a little more exciting, but at least in the United States, those crazy moments are disguised by a Lexus or Scion badge.
If shoppers want something really crazy, they know they can look to Nissan. But what if Toyota doesn’t want people turning away from the brand when they want to stand out?
Enter the C-HR Concept.
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