I like to live in a world that makes sense, but sometimes that’s just not in the cards. An article over at Automotive News ran with the headline, “Can Dodge Rebuild Pontiac Excitement?”
The headline alone leaves me with three questions:Why would Dodge want to rebuild from Pontiac’s ashes? Did Pontiac even have any real “excitement” after the 1969 GTO? Pontiac failed. Shouldn’t Dodge chart a new course?
The point of the article is that General Motors left some holes in the market when it shuttered Pontiac and Hummer, and FCA is primed to fill them with Dodge and Jeep.