Instant, Personalized Car Marketing: Wave of the Future?

Pfaff Automotive Porsche marketing

Car marketing has come to your home.

There was a time (like, yesterday) when direct marketing from car dealers meant opening your mailbox and finding a postcard with your name on it and the latest financial incentive for making a new-car purchase.

Now, a Porsche dealer in Canada has taken the game a step further and actually placed a new Porsche near the driveway of potential customers and snapped a photo.

It’s either brilliant, innovative direct marketing or a blatant invasion of privacy.

Or perhaps a little of both.

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