The Toyota Prius first came off the production line in 1997 and immediately sparked an automotive revolution. Since the day it was introduced, Toyota has sold 3.7 million versions of the Prius worldwide.
Part of that success came from the fact that the Prius was the only hybrid in production when it hit the market. Today virtually every large auto manufacturer offers at least one hybrid model. Even Toyota has expanded its hybrid offerings to include models that compete with the Prius.
Not only is there a glut of hybrids on the market, but automakers are evolving toward fully electric cars, which may eventually push the Prius and its fellow hybrids into obsolescence.
Toyota’s June sales numbers seem to confirm the fall of the Prius. Is there hope for a resurgence?