How to Have a Great Car Dealer Experience

Mercedes-Benz dealer

Car dealers don’t want to rip you off.

All dealerships are in business to make money, provide jobs that pay a decent wage, and build long-term relationships with customers. To succeed they know they have to treat their customers well from the first moment of contact.

There’s a common belief that dealers just want to take as much money as they can from a buyer, which has created a lot of fear in people when it’s time to visit a dealership.

Those fears are amplified when articles are posted that proclaim to show the buyer how to avoid getting ripped off. It’s true, dealers will try to sell you products or services that you don’t need or are not a good value, but all you have to do is prepare a little to make sure you know what to decline.

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How To Avoid Buying a $30,000 Nissan Versa

2010 Nissan Versa

On the surface, it would seem like any moron wandering a dealer’s lot could pick out the $30,000 Nissan Versa and, you know, not buy it.

But sadly, spotting the outrageously expensive cars on the lot isn’t as easy as looking at the window sticker. There’s a sly game of profit-maximizing happening behind the scenes of most auto dealers.

This isn’t to say that salespeople are dishonest or trying to scam you. They aren’t. The vast majority are ethical businesspeople doing what they do best: trying to make money.

Whether you’re buying new or used, your job as a consumer is to give dealers as little money as possible. If you let them win, your sub-$20K Versa suddenly costs a lot more.

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