Toyota handed Scion a pre-wrapped, easy-to-hit home run when it decided the hotly hyped new GT-86 sports car would wear a Scion badge.
That car became the Scion FR-S and was supposed to light the brand on fire. The lightweight, rear-wheel-drive sports car was the answer to Scion’s woes and a kickstart to Toyota’s return to excitement.
Except it didn’t really turn out that way. The FR-S has sold well, but it remains a niche car that has never reached overwhelming popularity with the masses.
Last month, Scion finally caught fire and roared back on the scene of relevancy. Did FR-S sales finally hit redline?
Nope. The credit goes to a subcompact sedan and a new 4-door hatch.