Scion Dealers Weeding Themselves Out

Toyota FT-86 Convertible

It’s not a good sign for an automaker when dealers want to opt out of selling its cars.

Believe it or not, that’s exactly what’s happening to Toyota.

Scion, the decade-old brand that Toyota debuted to target young people with entry-level cars, has stagnated.

Here’s the problem: Youth-focused cars should either age with their audience or stay fresh to attract more young people. Toyota has done neither with Scion, and now sales have jumped off a cliff. Older people don’t want a mediocre relic from the past, and younger people don’t want the cars their older brothers thought were cool a decade ago.

With the exception of the FR-S, Scion dealers don’t have anything new or exciting to sell, and some would rather opt out than keep new Scions on the showroom floor.

Another ominous sign:

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