The Beauty of the Service Loaner Sales Tactic

2013 Mercedes GLK-Class

Drive a $50,000 car around for a day or two, and you’re going to wind up wanting it. You’ll be seduced by the scent of the plush leather, the smooth ride and the impressive tech toys. Maybe it’ll be the push-button start that gets your engine going as quickly as the car’s motor fires up.

Then there’s that moment… maybe you’re stopped  at a red light, taking in the sensory input this beautiful new car provides, when you say, “What if? What if it were possible to own this car? What would it take?”

Soon a top-of-the line service loaner becomes the newest accessory in your garage.

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