Car Keys are So 2012… But What Could Replace Them?

Remember when some cars, GM vehicles specifically, required two different keys? The little round one unlocked the doors and the little square one started the engine.

Then technology grew to combine those two keys into one, so drivers no longer had to fumble with separate keys to gain access to their vehicles. Soon key fobs were invented and the door unlock key became altogether unnecessary as a simple push of a button handled all locking and unlocking functions.

Of course, for modern civilized humans, the act of inserting the key into the ignition and twisting it required far too much effort so the push-to-start button was invented. That gave drivers the convenience of never needing to remove their keys from their pockets.

What’s next in the evolution of car keys? Probably their complete disappearance.

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Mazda Should Learn from Toyota’s Genius Marketing

Mazda3 Zoom Zoom

Zoom Zoom may not be enough anymore.

Mazda’s famous tagline introduced the North American continent to the performance-bred pleasures of driving a Mazda. Whether you drove home in an RX-8 or picked up a more mundane Mazda MPV, the slogan promised that everything the company built had the soul of a sports car.

Mazda is Japan’s 5th biggest automaker and manufactures about 70 percent of its vehicles in Japan. It sells only about 10 percent of those in its home market and exports the other 90 percent. That’s not a profitable equation considering the relative weakness of the Japanese yen at the moment. The company expects to lose 100 billion yen ($3.1 billion) for 2011 and is thought to be searching for 70 billion yen to bolster overseas production in Thailand and Mexico.

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