If you don’t know anything else about the company, you might think it could be a local utility that provides electricity to Detroit homes. It could also be an electrical repair company that serves residential and commercial needs in the Detroit area…or it could even be a Detroit startup electric automaker.
With a name like that we certainly assume we know at least one thing about the company: That it does its bidding in the great city of Detroit.
Except in this case, it doesn’t. Believe it or not, electric carmaker Detroit Electric doesn’t even do business in the United States of America.