If you can’t get to a Maserati, maybe a Maserati will come to you.
Maserati has always been an aspirational brand, sitting perhaps just beneath Ferrari but above BMW in the hierarchy of automotive royalty. To buy a new Maserati currently takes at least a hundred grand, and you’d have only a couple of choices. Buyers can choose the sexy and powerful GranTurismo sports car or the family-friendly supersedan known as the Quattroporte.
Even top-tier automakers, though, struggle to find a niche to generate profit. For many, the answer is dipping down to lower markets in an attempt to lure more buyers. The sales ploy is easy and often very convincing: Own an exotic car for nearly the price of a mass-market premium car.
The Maserati Ghibli may be next to test the theory of automakers going cheaper to make more money.