At the beginning of football season, every team believes it will win the Super Bowl. With nothing but optimism in the air and a young season full of promise, football players have the confidence and drive to believe they’ll make it all the way. Of course, most do not.
Breaking into the National Football League is no easy task, and even the lucky few who make it have to prove themselves as worthy of being there.
The auto business is similar. The big players like General Motors, Toyota, Honda, Ford and Chrysler have made it exceptionally difficult for new players to participate in the auto manufacturing game. Tesla has finally made it to the party and started the process of proving itself as a big-league automaker.
Who will be the next rookie automaker to take things to the next level?