In Mexico, where I watched the Super Bowl and drank mezcal with friends, ESPN cut away to Mexican ads, so I missed out on the much-ballyhooed car commercials. We watched stuff like DoveMenCare with only a quick shot of a Maserati.
But the U.S. ads were all online this morning, including the much-praised Chrysler-Clint Eastwood “inspirational” ode to Detroit, and most were frankly pretty asinine. I know, this will likely be a minority opinion.
The dumbest, by far, was Chevy’s end-of-the-world drama featuring the Silverado. (Anything featuring a Barry Manilow track in the background is bound to be bad.) As destruction reigns and frogs rain from the sky, only the Silverados survive. “Dave,” driving a Ford, didn’t make it, and the guys celebrate by eating Twinkies.
Ford made its own mistake by complaining and requesting that GM pull the ad. GM said no, and marketing chief Joel Ewanick had a field day crowing about the ad and giggling over Ford’s response, which, indeed, was whiny and accomplished nothing. Ford ran no Super Bowl ads, which, it acknowledged, had been a mistake.
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