Tesla hasn’t done much that’s conventional in the car business. Just being successful as an independent U.S. automaker is unconventional enough, but the feisty maker of sexy electric cars has shunned the traditional dealer network and, now, debuted a whole new way to finance a Model S.
Well, mostly new. It’s essentially a lease. And a purchase, but with all kinds of asterisks and “true cost of ownership” numbers involved. But is the new financing program truly revolutionary, as Tesla CEO Elon Musk has suggested?
Well, yeah, the idea actually is. Don’t expect to drive a new Tesla for dirt cheap (not even close), but Tesla’s new financing plan should pique the interest of more than a few potential buyers.