In the past, they have bought cars like the AMC Pacer in large numbers—and probably thought they were beautiful.
Who is going to buy anything like the Chevrolet Tru 130R concept shown above? Here’s a retro muscle car with 150 hp and matte gold 20-inch wheels. The bulging hood hides a mighty 1.4-liter turbo four.
It’s much easier to produce an ugly car than a beautiful one, and the Detroit show demonstrates that principle in spades. High-end brands can occasionally produce amazing, if not beautiful, concepts like BMW’s i8 (which may be going to production), but mass-market cars are a different story.