Green Update: Lutz Keeps on Truckin’—Now with VIA

VIA truck

At 79, Bob Lutz is not your retiring kind of guy. He recently signed on as a special advisor with GM, as we reported. He’s on an advisory board for Lotus Cars.

Now he has cut a deal to work with VIA Motors, a small Utah startup company that does electric conversions of Chevy trucks, vans and SUVs.

One thing about Lutz: Despite his reputation as an old-line, hard-line car guy who embodied all the worst aspects of “brand management,” Lutz has changed his mind and his attitudes on many things, becoming a big advocate for electric vehicles and a new business model for Detroit.

It’s pretty clear that the man who promoted and helped create the Volt found a company in VIA that would take plug-in technology to the next (range-extended) level. VIA specializes in converting Chevy commercial vehicles for extended-range fleet use.

Continue reading >>>