Some will say Jeep has gone soft.
The original Cherokee, the more refined but still muscular Grand Cherokee, and the go-anywhere Wrangler have kept the Jeep brand name the only one on the shopping lists of America-loving off-road purists.
Owning a Jeep meant getting it dirty on the weekends, then proudly driving it to work on Monday still caked in dried mud. Somewhere along the line, owning a Jeep turned into taking it to family BBQs then driving it to work covered in nothing more than water spots from an over-spraying lawn sprinkler.
When Jeep announced the coming revival of the Cherokee name, enthusiasts clamored at the gates, hoping for a throwback to the boxy and capable greatness of yore.
What they got was, well, the new Cherokee.