Volkswagen’s Sales Sink While Problems Mount

Volkswagen

Maybe the word “Volkswagen” translates to “problems” in German.

News broke in September of the company’s intentional deception regarding the emissions of its diesel engines. October sales were relatively flat, and dealers felt confident that they could weather the storm with VW’s support.

November, however, told a different story.

Volkswagen sales in the United States collapsed by 25 percent last month. Dealers had hoped that things would improve, Autoweek says,

But as Volkswagen drifts into a third month of a seemingly unbound scandal, that tone is changing and dealer frustrations are bubbling to the surface. The absence of a ready-to-go fix, plus continuing inventory shortages and the prospect of more new-car sales pain, is stirring angst and even anger in VW’s dealer network.

Falling sales are only part of the scandal’s continuing consequences.

Continue reading >>>

Volkswagen: Obsessed with Growth as Sales Decline

2014 Volkswagen Passat TDI

One of the requirements of becoming the best in the world at something is to continually get better than your competition.

Volkswagen would very much like to be the best automaker in the world, and by best, I mean biggest.

Again, being the biggest requires a steady incline in size. Without growth, well, you don’t become the biggest. Rocket science, I know.

Volkswagen’s desire to be the world’s number-one automaker was last mentioned on these pages sometime in 2011. In the years since, how have the Germans come along on their goal?

Not too well, it turns out.

Continue reading >>>