All automakers in September saw their average transaction price increase.
Well, all but one.
Volkswagen is the only major automaker to see its average transaction price drop in the month of September. This could be just the beginning of the fallout of its diesel scandal, but it could also mean good deals for savvy shoppers.
There’s no question that Volkswagen is now in a full-blown crisis situation. In fact, one prominent VW exec illustrated just how bad things are by saying he thinks his company could pay the ultimate price:
Volkswagen AG’s designated Chairman Hans Dieter Poetsch warned managers that the diesel-emissions scandal could pose “an existence-threatening crisis for the company.”