By trying to be different, Volvo is enacting a plan that many have already tried.
In the past I’ve been in full agreement with the concept behind Volvo’s plan. It probably is time that the way we purchase cars begins to change. The thing is, the change suggested could actually end up hurting consumers financially.
News is making the rounds this week about Volvo’s new marketing plan, which cuts out most auto-show participation and introduces online car buying to customers. The theory of shoppers being able to build their ideal cars online, then order with the push of a button, makes sense. But is the convenience really a good thing?