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Green Update: New Toyota RAV4 EV for Sale, with Some Restrictions

May 8th, 2012

Toyota RAV4 EV, front-quarter view

The 2013 RAV4 EV is a pretty nice car. With Tesla-made battery and powertrain, it gives you good power, a 100-mile range, classy interior and equipment, and plenty of room. Read here a short version of its features.

However, there are a few—let us call them—restrictions. The biggest is price: a whopping $50,610, including destination charge and not including Federal and California tax rebates, which can knock off $10 grand. A very mid-level car with a luxury pricetag.

The second restriction is that it’s available in only four California regions: Sacramento, the San Francisco Bay Area, Los Angeles/Orange County and San Diego. The company expects to sell a mere 2,600 over three years.

The third restriction is that this is clearly a so-called “compliance car,” built to sell only in small numbers to satisfy California’s zero-emissions requirements. The law essentially requires that in order to sell cars in the state, a carmaker has to build at least some few ZEVs.

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