Posts Tagged ‘Apple iCar’

Could an Apple Car Change Everything?

September 22nd, 2015

Apple CarPlay Mercedes

If you have a spare few minutes, watch Steve Jobs introduce the original iPhone to the world. In that speech, Jobs said, “Every once in a while, a new product comes along that changes everything.”

There was a moment of clarity during that speech when, for the first time, it registered that one device could take the role of music player, phone, and Internet-capable search device. The iPhone truly did change everything.

That’s what Apple does, though. Or at least, that’s what Apple used to do. Since the death of Jobs, some have wondered if the company is still capable of innovation and can rock the world with technology that simplifies our lives.

Apple doesn’t invent new technology so much as it refines existing technology. That’s what the Macintosh did, that’s what the iPod did, and that’s what the iPhone did.

In just a few years, we’ll know if Apple can do for cars what it did for computers and phones.

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The Apple iCar That Will Never Be

May 21st, 2012

Apple iCar

Steve Jobs achieved world domination in his life.

There’s no doubt, through Apple, he changed the way we interact with our world and each other. The iMac, iPod, iPad and iPhone were all game-changing inventions from Apple. Could it be that Jobs wasn’t done with his world-changing ideas before he died in October 2011?

According to Apple board member Mickey Drexler, in an interview with Fast Company, Jobs had his sights on bringing his intuitive style and innovative technology beyond the computer industry and into the automotive industry.

“Look at the car industry; it’s a tragedy in America. Who is designing the cars?” Drexler said. “Steve’s dream before he died was to design an iCar.”

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