If you have a spare few minutes, watch Steve Jobs introduce the original iPhone to the world. In that speech, Jobs said, “Every once in a while, a new product comes along that changes everything.”
There was a moment of clarity during that speech when, for the first time, it registered that one device could take the role of music player, phone, and Internet-capable search device. The iPhone truly did change everything.
That’s what Apple does, though. Or at least, that’s what Apple used to do. Since the death of Jobs, some have wondered if the company is still capable of innovation and can rock the world with technology that simplifies our lives.
Apple doesn’t invent new technology so much as it refines existing technology. That’s what the Macintosh did, that’s what the iPod did, and that’s what the iPhone did.
In just a few years, we’ll know if Apple can do for cars what it did for computers and phones.