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Posts Tagged ‘brz’

Super Bowl’s Over, Let’s Move On

February 4th, 2013

Chevrolet Corvette

Congratulations to the Ravens and Baltimore fans everywhere!

While the game was electrifying, I thought the advertisements overall were severely lacking in energy this year. It’s like the power went out on all of them even before the Superdome went dark. My favorite car ad was the Audi prom spot. The Chrysler/Ram Paul Harvey spot almost made me throw up in my mouth a little bit. The others were just mediocre.

With that out of the way, let’s get back to cars rather than the outlandish, extravagant attempts to sell them. Yes, we need vehicles to serve the mundane and much-needed transportation services of daily life, and I find irony in the fact that we often buy them based on some perceived emotion or extreme experience marketing people promise they will provide.

True car enthusiasts can look past overly produced TV commercials and buy based on other, more meaningful, factors.

One of those factors might be the car’s future collector value. Make it affordable and fun to drive as well, and the deal closes itself! What 2013 cars could be future collectibles?

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Cars Coming Soon: Toyota FT-86, Scion FR-S, Subaru BRZ

October 27th, 2011
Scion FR-S concept

Scion FR-S Concept

Toyota is like an old man.

“Stodgy” might be a good word to describe the company’s driving dynamics lately. Yes, its rock-solid reliability reputation seems to be intact, but there’s not a lot of spunk left in the ol’ company. Its cars have gained weight. They don’t move very fast. There may be some bloat in certain places.

So what should an aging company do to reignite the feeling of youth?

Grab a bottle of wine, play some Jay Sean music and seduce a young, fun partner. That’s what Toyota did, essentially, with Subaru, and the result of the long courtship between the two is the Toyota FT-86/Subaru BRZ/Scion FR-S triplets.

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