What does the SEMA Show tell us about the auto industry?

2007 Lamborghini Murciélago LP640

2007 Lamborghini Murciélago LP640


The SEMA auto show ends November 7 in Las Vegas.

SEMA, the Specialty Equipment Market Association, draws some of the greatest minds and hottest products in the auto industry. The show features new and old cars, modified with the best in aftermarket products.

With the economy in the tank and fuel prices recovering from their highest points ever, does this year’s show feature ways to save money on you car?

Well, let’s take a quick look at some featured cars and make an assumption:

2009 Ford Mustang GT 

Supercharged with air/water intercooler; high-flow air filter; exhaust headers; high-flow catalytic converters with race exhaust; lightened flywheel; high-performance clutch.

2007 Lamborghini Murciélago LP640

Capital 19×9 front and 20×13 rear forged three-piece wheels; Pirelli tires.

2006 Chrysler 300 Touring 

Dodge Viper V10; T-56 six-speed manual transmission. 

2003 Infiniti G35

GT Motorsports engine; 502 horsepower with 10 pounds of boost; ZEX nitrous system; candy apple red carbon-fiber valve covers and battery covers.  

2008 Dodge Challenger SRT8

JBA exhaust and header system; Paxton supercharger.

2008 Ferrari F430 Scuderia 

4.3L V8 engine; 503 horsepower and 347 lb.-ft. of torque; F1 paddle-shift transmission; Singh Autosport ECU upgrade; prototype race exhaust.

I’m not going to lie and say I don’t think these are cool. Spectacular even.

But I ask you: Is this a sign that even those in the auto industry have yet to wake up to the reality of our economy and fuel usage?


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