After you stop laughing I’ll explain myself.
The Mark of Excellence isn’t some unseen quality built into every vehicle. No, GM doesn’t have one of those. The Mark of Excellence is the tiny rectangular silver GM badge placed near the front fender of vehicles built by the General. Maybe you’ve never even noticed it, but look at the above picture, and then you’ll start seeing them everywhere.
The point of the mark was to create a link between GM’s brands, connecting Chevy, GMC, Buick, Cadillac, Saab, Hummer, Pontiac, and Saturn under GM’s corporate umbrella.
Turns out all it takes is a little government money and a thing called bankruptcy to sour the GM name in the eyes of the public.
Now it looks like even GM doesn’t want to admit to being GM, because starting with the 2010 model year, the Mark of Excellence will no longer grace its vehicles. GM spokesman Terry Rhadigan said to the Detroit News,
We are just really focused on the four core brands and this provided us with another opportunity to make sure they were at the forefront.
What Terry meant to say was, “Nobody likes GM right now. Even we’re hanging our heads and trying to make sure we’re not associated with ourselves.”
So much for the corporate umbrella.
In fact, in that same article, Terry said that GM’s research shows people outside the Midwest do not necessarily link a Chevy or Cadillac to GM.
Excuse me? Who is doing the research here, 5-year-olds? That’s dang near insulting, yet indicative of what General Motors thinks of its consumers, I guess.
If you happen to own a vehicle with GM’s Mark of Excellence, there’s advice here on how to remove it from your car. That might be a smart move if you live on the West or East Coast. For you genius Midwesterners, removing the badge won’t help. Everyone will still know you’re driving a GM.
Okay, help prove me right here: Tell me where you live and whether or not you knew Chevy and Cadillac were built by GM.