2010 Ford Fusion Takes COTY Award

2010 Ford Fusion SE Sport and Hybrid

2010 Ford Fusion SE Sport and Hybrid

In the world of automotive publishing, Motor Trend magazine seems to have been around forever. It’s consistently influential, particularly in giving out its Car of the Year Awards, which it has done for 60 years. Ford won this year with the 2010 Fusion (both gas and hybrid versions), and that seems like a good choice.

Also competing were 22 other cars, including the Prius, Hyundai Genesis, various BMWs, and the MAZDA3. The Fusion won not because it was the “best car,” but because it was “the car that gets it right for its intended audience.” So said Jil McIntosh, and so said The Car Connection, which noted the car’s strong

appeal among the buying public. Over the past year, the Fusion has boosted sales and helped expand Ford’s U.S. market share by almost a full percentage point: the company now holds 15.8% of the American market.

Motor Trend’s editor-in-chief said he was impressed by the car’s attention to detail, its new (for 2010) engineering, and the fact that it could compete so well with benchmark cars like the Camry and Accord. Available in a variety of trim and performance options, the Fusion seems to have pulled off the considerable trick of pleasing just about everybody. The hybrid version is good (see video above), and the 3.5-liter Duratec V6 in the Sport version’s even better. Most all-things-to-all-people cars can’t begin to garner such praise. Even tough folks like Suzanne Denbow got on board with the selection.

Ford stock went up (to $8.98, its highest in over two years) earlier in the week as investor George Soros’s fund announced it had bought some 7.3 million shares over the past three months. And the company got another big and well-deserved boost with the COTY Award yesterday.

Why would you buy a Fusion over an Accord or a Camry? Or would you?


1 Comment

  1. I said as soon as Ford restyled the Fusion to make it less blocky in 2007 that I wanted one. This car has great style, and with dual exhaust, looks sporty. Seems like something that is a hit with young people still wanting something cool, the family that needs a good looking practical car, or the older person who still wants to be driving something that stands out.
    I’d say before I wanted a Camry… definitely changed my mind.

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