Cadillac CTS and CTS-V Coupes Coming This Summer

Cadillac CTS Coupe Concept

Cadillac CTS Coupe Concept

The Detroit Auto Show will display the CTS and the CTS-V Coupes in May, and I’ll bet they will sell. They need to sell, as Cadillac is hurting. The cars establish the look of the Converj, Cadillac’s upscale Volt coupe, which has drawn praise, even from me. There are good photos of the 2008 concept car here, and the production version should not be much different.

Cadillac CTS Sport WagonHerr Lutz, GM marketing chief, promised that the Sport Wagon (right), also using the 556 hp Corvette ZR-1 engine that will power the CTS-V Coupe, will be available somewhat later on. These could be exciting cars for GM boosters, most of whom have been starving for a little zing from the company. What the new cars need to do is focus on what consumers want and produce real quality for a change. GM has been negligent for years in this regard, despite its claims to the contrary.

It’s really difficult for the company to claim quality superiority (or even parity) when a publication as widely-read as Consumer Reports is showing so many black marks (literally) on many GM products, [including] the Cadillac CTS and STS… .

The new GM board seems to have made a long-overdue commitment to quality and reliability, and there is evidence that the new Caddys are improving in this regard. That improvement would seem a prerequisite to the success of the new coupes.

2011 Chevrolet VoltThe Volt team has also been stressing quality in a recent media update. Some of the highlights of Chief Engineer Andrew Farah’s presentation:

  • The Volt is meeting energy power requirements and is now balancing issues such as safety, regulations and customer satisfaction with other issues such as performance, durability, packaging and vehicle design.
  • The team has completed the pre-production build process and is in the process of testing the vehicles. Some are being tested around the clock 24/7.
  • The team has built all 300 packs for the Volt and the results have been excellent.
  • There have been more than 250,000 miles of testing on the pre-production and mule vehicles. Some of the highlights of this testing include hot weather testing in Death Valley, mountain testing at Pikes Peak and a 65% calibration drive.

There, don’t you feel better about buying one? Now if we could all learn to grow flowers on top of our battery packs.

Tell us about your recent good or bad experience with GM quality. Are they on the right track?

—jgoods

1 Comment

  1. More niche vehicles from a company on the way out, courtesy of Bob Lutz. As always, I’ll be the broken record. If GM wants to survive, it must build vehicles that can compete with Toyota, Honda and Ford mainstream products without having to resort to massive incentives and gimmicks. With Lutz picking products, they don’t have a chance. Public, kiss your $70,000,000,000.00 goodbye.

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