If you’ve never heard of Chinese automaker BYD, get ready to be introduced.
If you’re not laughing hard enough yet at the thought of a Chinese car company successfully entering the U.S. market, keep reading, because there’s so much more!
The first car BYD wants to introduce is the e6, an electric crossover the company says is capable of going 0-60 in 14 seconds (hold on!) and reaching a top speed of 85 miles per hour. Sounds perfect for U.S. highways, no?
There’s one more bit of news from the BYD camp that won’t strike any fear in the hearts of Volkswagen and Toyota like it was probably meant to: The company hopes to become the world’s largest automaker by 2025.
Sounds to me like BYD has seriously been building its own dreams, without giving much thought to reality. I can’t speak to the quality of automobiles BYD builds, as I have never driven one, but I do know the reputation of Chinese car quality, and it’s not good. For now, though, I can give BYD the benefit of the doubt about quality. This I know for sure: Entering the U.S. auto market is hard, especially with questionable quality and without a proven and reliable distribution network.
BYD says it has a third-party network in place, but there’s no word on what that is. For all we know, it could be a deal to sell the e6 as a $5,000 Walmart or Costco novelty, which would probably give the cars a better chance than if they were sold through a conventional dealer network.
If BYD does manage to begin selling its cars here, I have a very hard time believing Americans will buy them in any meaningful numbers.
Can BYD become the best-selling car brand in the world by 2025? I say it will take that long just to get settled in the U.S. market.