Is a Subaru a Subaru if it doesn’t have all-wheel drive?
The move would delete the feature Subaru’s entire marketing platform is built on, leaving the Subie version as nothing more than a rebadge of the Toyota. And to that, I ask, what’s the point?
It’s hard for me to believe that Subaru would even bother selling a cloned RWD coupe, especially considering the advertising effort it would take to explain why the engine isn’t driving all four wheels. If I was in charge I’d either transfer those advertising dollars to the development budget so the car would be AWD, or scrap the project altogether.
Nothing is official yet, and it’s still very possible that only one (or neither) of these cars will even make it to market. If they both do, though, think about the glorious future it could create for fans of inexpensive RWD performance. Maybe these two cars, along with the Hyundai Genesis Coupe, will inspire the likes of Nissan to jump into the game, too (a new U.S. version of the Silvia, anyone?)
If Subaru does commit the sin of going RWD, at least we can hope to get something positive out of it!
So, let’s hear what you think. Would you be interested in a Subaru sports coupe that doesn’t have AWD? Is there a renaissance of RWD brewing?