BMW 1 Series M Coupe Has Unexpected Competition

Does the 2012 BMW 1 Series M Coupe have any automotive competition?

The performance numbers of the little super-coupe are frighteningly close to the more grown-up M3, and it costs a good 10 grand less. In fact, at $47,010, the 1 Series M Coupe is the least expensive M vehicle BMW has ever produced (even taking into account inflation on early versions of the M3).

So what gives? Has BMW created a car that will cannibalize sales from the M3?  What other cars on the market compete with this little hottie?

A BMW executive had the arrogance to say the only real competition is on the used market. But I completely disagree.

In a conversation with Autoblog, BMW PR flack Matthew Russel said the only competition to the 1 Series M Coupe is a certified pre-owned M3. While it’s almost certain anyone could search through DealFinder and come across the deal of a lifetime on a used M3, I have to take issue with the fact that Russel believes no other new car can compare.

Let’s take a quick look at the specs:

BMW 1 Series M Coupe

Engine: 3.0-liter, 335-hp twin turbo inline six
Transmission: 6-speed manual
Speed: 0-60 in 4.9 seconds, top speed of 155 mph
Base price: $47,010

I would say there’s plenty of competition in this area, such as these RWD performance coupes:

Ford Mustang GT

Engine: 5.0-liter, 412-hp V8
Transmission: 6-speed manual
Speed: 0-60 in about 4.5 seconds, top speed of 155 mph
Base price: About $30,000
(Heck, you could pick up a Shelby GT500 for a price similar to the 1 Series M Coupe)

Nissan 370Z

Engine: 3.7-liter, 332-hp V6
Transmission: 6-speed manual
Speed: 0-60 in about 5-seconds, top speed of 160 mph
Base Price: Just over $30,000

Potential buyers could even cross-shop the Porsche Cayman, Audi TT and (don’t laugh) Hyundai Genesis Coupe. The BMW 1 Series M Coupe is guaranteed to be an incredibly fun car, but it’s certainly up against many other great cars that just might be better buys.

Is a used BMW M3 the only competition for the 1 Series M Coupe?

-tgriffith

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Used BMW 1 Series
Used BMW M3
Used Ford Mustang
Used Nissan 370Z
Used Porsche Cayman
Used Audi TT
Used Hyundai Genesis Coupe

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