Audi Prepares Diesel A-Game for U.S. Market

Audi A3 sedan

Audi A3 sedan

Many of us in the U.S. have spent years, decades even, complaining about the lack of oil-burning engines available for our driving pleasure.

The VW Jetta TDI and BMW 3 Series diesel have sold relatively well here recently, but those two models will have some fierce competition from Audi in the coming years.

Currently, the four-ringed automaker’s diesel offerings are the A3 TDI hatchback and Q7 TDI. In the next 24-30 months, we can expect four more diesel Audis to tempt American buyers into putting their money where their oil-craving mouths have been.

During a press conference yesterday, Audi of America President Johan de Nysschen outlined exactly what we can expect to see over the next couple of years.

Audi Q7 TDI

Audi Q7 TDI

The first new cars to get the TDI clean diesel technology will be the A6 and A8 sedans, as well as the Q5 crossover. For real variety, each of those models will likely also have hybrid and gas versions, giving shoppers an entire range of power and fuel options.

Things get a little crazy from there. The A4, Audi’s highest-volume model, won’t get a diesel option for its current model. It’s still a possibility for the future, but Audi will likely wait until the next-generation car arrives in 2014 or, gulp, 2015. It seems to me that Audi should be able to slap an existing TDI under the A4’s hood and get it here within a year or two. Why not?

Audi would also do well to provide a quattro option on the lower-level TDI cars. An A3 TDI quattro hatchback would be a dang-near ideal car.

Maybe we’ll get it on the A3 sedan that Audi previewed at the Geneva Motor Show. Automotive News reports that if produced, the A3 sedan would likely be sold here in the United States.

Here’s to hoping it does, along with TDI and quattro AWD.

Would a diesel-powered Audi make it onto your next new-car shopping list?


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