Get Ready for the Maserati Kubang

There are plenty of reasons a Maserati SUV shouldn’t succeed. First off, it’s got a horrible name.

Then there’s the design, which is less horrible but seems out of proportion; like you’d imagine a sleek Maserati body plastered on a bulky Jeep frame might be. I like Maserati, and I like Jeep, but I’m not quite a hundred percent sold on the Jeep/Maserati combo. It’s like tuna sandwiches and ice cream. Separately they are fine. But mixed in the same bowl…

Still, for some reason, I can’t stop thinking about the Kaboom. Oops. Kaput. No wait, Kubang. Maserati Kubang. Probably because its engine will be made by Ferrari. And you know me and my Ferrari addiction… put a little Maranello in a Mercury and I’ll probably go gaga for it.

In its press release for the Kubang, Maserati said,

For some reason SUVs today never seem to offer the kind of uplifting driving pleasure and luxury atmosphere that are two givens of today’s high-end sports and luxury cars.

I’m pretty sure Porsche, Land Rover and BMW would like to argue, but I see Maserati’s point. SUVs aren’t generally built with a center-of-gravity conducive to providing a sports-car-like driving experience. Maserati goes on to claim that the Kubang’s “style, engine, suspensions, brakes, handling and performance will all be 100% Maserati in picture-perfect continuity with the brand’s core values of sportiness, style, elegance, luxury, performance and craftsmanship.”

To be clear, the engine will be designed by Maserati but built in Maranello by Ferrari and shipped to Detroit where the Kubang will roll down the assembly line along side its older sister, the Grand Cherokee.

Will the formula of a Ferrari-built engine, Maserati suspension and the Jeep parts bin produce a big ‘ute capable of driving like a GranTurismo? Probably not. But we’ll see how close the Kubang comes. How does the design look to you?


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  1. Yeah, there’s something about the Maserati brand image applied to an SUV that is kind of creepy looking. Why not do a Lotus and making some small, light, sporty Maserati’s that we plebians can afford? If I wan’t an SUV I’ll buy one from the North Americans who invented them.

  2. I thought I was going to like this SUV, but my first reaction to the photo was, “ewww.”
    I don’t know… it’ll probably work and folks will buy it just because of its unique “cool” factor. I trust Maserati to not disappoint!

  3. kind of like picasso making paintings of those kids with big eyes….kind of cheesy and out of character. These nich companies are probably having a tough time staying alive and cars like this are just to make some money, like those hollywood stars who make a quickie bad movie to get a quick paycheck. I guess they figure Porsche got away with rebadging a VW, so why not?

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