He replied it may take a little time to improve “some of the public perception.” That, friends, is the understatement of the year.
Lexus was 30 percent ahead of Caddy in sales last year; BMW and Mercedes more than 60 percent.
With only three active models now, the brand needs more and better offerings and better-looking cars. We’ll show you a few that were on display in New York; you be the judge. Above is the XTS, the company’s new full-size luxo-sedan, which looks good: the proportions are right.
XTS prices begin at just under $45K, it has Magnetic Ride Control (a fast-acting bump damper) standard, along with CUE, a “breakthrough in-vehicle user experience for control and connectivity.” More tech details are here. This is a car for Chinese and American buyers, not the BMW chasers.
“We’re going to outrefine the 3-series. We’ll have similar or better performance, but we’ll have that silk glove of Cadillac laced over it,” says the ATS’s lead development engineer, Chris Berube, who worked most recently on the CTS-V.
Don’t misunderstand: We would love to see Caddy go head to head with the M3, for instance. But why announce the match before your candidate has even hit the streets? You don’t use the Muhammad Ali strategy when your opponents have been practicing and training for years.
And finally, the 2013 SRX crossover appeared on the stand with some new tech and safety features. Cadillac sold almost 60,000 of these things last year, the brand’s best seller. That shows you that people still like clunky, chromey and homely vehicles, the standard of their world.
Is Cadillac being too boastful with its new ATS?