Cars Coming Soon: The $1 Million Toyota

Lexus LF-LC concept

Lexus LF-LC Concept

While Toyota has no plans to build a Camry that costs a cool million, the company responsible for the remarkable Lexus LFA just might have a supercar sequel in mind.

How can the automaker top its efforts on the $375,000, 202-mph, 552-hp, 4.8-liter V10-powered scream machine? Honestly, I wouldn’t have thought it would be possible without striving for Bugatti Veyron-type numbers. Which, it turns out, could be a possibility. The rumor mill is churning with “leaked information” that Toyota isn’t satisfied with the LFA’s performance and wants a car that’s faster, more powerful and priced at close to a million bucks.

This is the type of story I’d take with a hefty dose of the proverbial salt, but the thought sure is enticing. It’s also a bit more believable considering the recent efforts Toyota has made at building sporty cars. In addition to the untouchable LFA, the Scion FR-S will arrive shortly, and the Lexus LF-LC concept looks hot.

More credibility comes with this week’s news of Toyota’s New Global Architecture, which will allow for a new development and manufacturing framework to aid in producing more exciting vehicles. The revamped system will allow the company to design multiple models at the same time to reduce costs.

Toyota spokesman Wade Hoyt told MSN Autos,

I’m not sure how many future sports cars we have in the pipeline, but Akio Toyoda is a real car guy. He races. He gets it. And he is determined that the company has to build more exciting, emotional products. That goes beyond styling to include better handling and driver involvement.

Hopefully, that means Toyota’s days as the Maytag of automakers are limited, while a new era of sports cars, and supercars, is about to begin.

Can Toyota make the shift from appliance automaker to exciting automaker?


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1 Comment

  1. It’s really a shame that companies spend so much time and money developing rediculous products that no one other than the chaps on Top Gear will drive and cars that really do nothing to further their mainstay products. It might be nice for them to take some of those profits they are will to blow and invest in something more interesting like SpaceX.

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