Alfa Romeo in America? Yes! Maybe. Someday.

Alfa Romeo 4C

Alfa Romeo 4C rendering

When FIAT took over Chrysler, there were great possibilities for more Italian models to grace showroom floors here. So far, all we’ve seen is the tiny, but fun, FIAT 500 and the super-exclusive Alfa Romeo 8C Competizione.

Promises of more Alfa models have teased those of us in the U.S. for a while now, but all we seem to get are announcements declaring another delay in getting the brand over here.

Could those delays be because Volkswagen wants to buy Alfa? Or is FIAT CEO Sergio Marchionne just fine-tuning the American Alfa offering?

Reports are all over the board.

Bloomberg quoted Volkswagen CEO Martin Winkerhorn as saying,

That I find Alfa Romeo an interesting brand is not a secret, but we are currently busy enough with our brands.

Alfa Romeo Giulia

Alfa Romeo Giulia?

Specifically, he’s currently occupied with the integration of Porsche and Ducati into the VW stable and just doesn’t have the time or immediate interest to take on another new brand.

Automotive News, though, says Italian press continue to speculate that Alfa will indeed be sold to Volkswagen. FIAT maintains that Alfa isn’t for sale.

The original plan was to sell the 4C sports car in the U.S. this year, with a small crossover coming in mid-2013 and the midsize Giulia sedan by the end of 2013. Now we’ll have to wait until an October 30 announcement from Marchionne updating us on the status of Alfa’s U.S. return and what, if any, models are bound to show up here.

Supposedly, plans for an Alfa roadster based on the Mazda MX-5 are still progressing, which would be a welcome car that could compete with the hot Scion FR-S and Subaru BRZ twins.

With so many contradictory reports on what’s happening over at Alfa, the only thing we can be sure of is more delay of the brand officially returning to the United States.

Are you excited for Alfa Romeo to come back to the States?


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  1. Thanks for the reminder, Randy. The Dodge Dart looks like a great Italian influence on a Chrysler product. Pretty cool.

  2. You’re forgetting that the new Dodge Dart is based on the Alfa Giulietta. I’ve always admired Alfa’s combination of Italian style and serious performance, without going to the extremes that other car makers pursue. In some ways, Alfa is the luckiest of the Italian car makers because they can capture some of the excitement of the exotics without having to resort to banal, low end cars for the masses like Fiat.

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