Cars Coming Soon: Hot Hatches of SEMA

Hyundai Velocity SEMA car

If you want to see some seriously over-the-top designs and custom work on cars, the SEMA Show in Las Vegas is where you need to go. Massive wings, wide body kits, outrageous colors and more turbos and intercoolers than you can shake a stick at all shout for the attention of show visitors.

This year’s show, just a few weeks away, won’t disappoint the tuner crowd. Especially with the treats being served up in the form of a whole lot of Ford Focus ST variations, and one very special 400-hp Hyundai “Velocity.”

Hyundai’s Velocity is actually a souped-up Veloster.

The Hyundai Veloster Turbo Velocity concept was designed at Hyundai’s America Technical Center in Irvine, CA, to be a street car that is also at home on the track.

The Veloster’s stock turbo engine got the Cosworth treatment, resulting in a new turbocharger, intercooler, intake manifold and engine controller, along with a custom exhaust system. All the improvements translate to 400 horsepower and 350 pound-feet of torque, which required Hyundai to upgraded the car’s suspension and brakes. I’ll take one, please!

On the Ford side, Tanner Foust Racing, Bojix Design, M&J Enterprises, Galpin Auto Sports and Steeda Autosports all chipped in with different takes on the Ford Focus ST. Results range from outright sinister (Foust’s design) to a little too over-the-top for my tastes (the Galpin car).

Ford Focus for SEMA

Foust Racing's Focus ST

From upper left to bottom right, the Bojix, M&J, Galpin and Steeda Focuses

Do you prefer your cars stock, or would you take yours after the SEMA treatment?


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Used Ford Focus
Used Hyundai Veloster


  1. Liking the Bojix design. Randy, I also find it quite amusing when people spend more on a car than it is actually worth!!

  2. I always crack up when I see someone driving around with $30K in stuff bolted onto a $15K car. I guess I’d opt for the $45K car instead. Some of these cars are very creative, though, and fun to look at. I’m just not sure how much fun a 400 HP hatch would be to drive.

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