My intent was to leave the Super Bowl alone. I’m not much for carrying on hype, but I forgot about one very important part of the game: the Super Bowl MVP’s prize.
As though the elevation to elite status in the league, the Lombardi trophy, the adoration of millions and the guarantee of a multi-year, multi-million dollar contract weren’t enough, MVP Joe Flacco got something else.
A 2014 Corvette Stingray.
New Orleans will certainly take some flack for the power outage that stopped the game for 34 minutes and probably would have been blamed for a San Francisco win had the 49ers pulled it out. The electrical incident could also impact the city’s ability to host future games. All this is to say the trouble in New Orleans carries on, despite all the efforts to recover from Hurricane Katrina.
One of Katrina’s victims was Banner Chevrolet, a dealership obliterated by the hurricane. It was rebuilt and today is the only Chevy dealer in Orleans Parish. That’s significant because Flacco’s new ‘Vette was provided by Banner, in front of the hundreds of millions of people who watched the game. How’s that for advertising?
Here’s what I wish happened, though, when millionaire sports stars are rewarded with cars: Instead of being given a vehicle, they should be given the opportunity to buy it with the money going to a charity of their choice. Guys who make $15 million per year shouldn’t be given a $70,000 car that they could write a check for without even checking their balance first.
I like the idea of an automaker using the sports spotlight to promote a car, but it should be handled differently. The MVP could get some good PR by donating to a worthy cause, while the automaker would get the attention of a swooning audience. Plus, what better time to get someone to buy a car than right after winning a Super Bowl? It’s a win-win for everyone!
Should the Super Bowl MVP be given a car or asked to buy it to support a good cause? Perhaps Flacco’s cash could have gone to an electrical upgrade at the Superdome…