The Worst Idea of 2014

1969 Opel GT

We’re only 8 days into the new year, and already they worst idea of the year has surfaced.

This idea will surely outlast all other bad automotive ideas to come during the remaining 357 days of this year. Nothing good or productive or profitable can possibly come from this idea, and I’m left shaking my head at the very thought of it.

The idea probably won’t ever see the light of day, but even sitting in the dark, behind closed doors, it’s truly awful.

What could be so abhorrent that the very possibility makes me wonder if third graders are running car companies now?

Opel coming to America.

Now, before you take this possibility as fact, rest assured there’s virtually no chance that the Opel brand will be sold here. Key word: virtually.

Here’s what we do know as fact: On December 18, Opel registered the names “Calibra” and “Cascada” with the U.S. Patent and Trademark Office. Opel cars last appeared in the U.S. from 1958 to 1975, when they were sold through Buick dealers. The most famous Opel here was the now-classic GT.

Should the news have surfaced that “Opel GT” was registered here, the above headline would have probably read, “The Best Idea of 2014,” because fun little rear-wheel-drive coupes are never a bad idea. Bland sedans, though, are an entirely different story, because Opel is fully owned by General Motors, which already has the bland sedan market covered here by Chevy and Buick.

I’m confident that the head honchos at GM know that adding redundant cars here under a different name isn’t a strategy that pays off. So why the trademark filings? Your guess is as good as mine, but I’d put money on the imminent announcement of a new Buick Calibra.

Which might be the second worst idea of 2014.

Should the Opel brand come back to America?


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Used Opel GT

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