Did Your City Get an Alfa Romeo Dealer?


After years of anticipation, it’s official: We got one!

It won’t be long before the new Alfa Romeo 4C is tearing up the streets of the place I call home.

Chrysler announced this week that it has awarded 82 Alfa Romeo franchises to dealers in 33 states across the United States. One of those is my local FIAT dealer, which will soon add the Alfa Romeo logo to its street sign.

If you’re shopping for a new or used sports car, you might want to wait until you at least have a chance to check out the 4C.

According to a Chrysler press release,

“This group of dealers represents the first phase in the Alfa Romeo dealer network selection process,” said Peter Grady, Vice President of Network Development, Chrysler Group LLC. “Each Alfa Romeo dealer will have a unique staff dedicated to the brand’s premium market clientele. We require each Alfa Romeo dealer to have their sales and technical staff go through an intensive curriculum to ensure the highest levels of customer care and proficiency of the Alfa Romeo 4C. We anticipate that the Alfa Romeo dealer network ultimately will exceed 300 franchises in North America.”

I hope that’s true, because the 4C is the most exciting new car to hit these shores since the 911. There’s nothing practical or justifiable about it—the car is straight up passion on wheels.

Car and Driver said,

This is a gorgeous, mid-engined Italian exotic carved down to affordable scale. Powered by a 237-hp turbo four and weighing around 2650 pounds, its zip-quick power-to-weight ratio goes with its fast steering ratio and six-speed manual transmission’s close ratios. This car can be driven on intuition; it seems to anticipate road challenges. The seats are narrow, there’s almost no luggage room, and it’s so low it’s tough to get out of—and none of that matters when you get behind the wheel.

Official pricing has yet to be released, but we expect it to come in around $50,000-$60,000 to start. It’s a hefty price for sure, but the uniqueness and exclusivity alone should be well worth it.

I can’t wait for my test drive!

Will you test-drive the Alfa Romeo 4C?


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