No Joke: Get Ready for the Chevy Bolt

The Chevy Volt

The Chevy Volt

How could it be true? Why would Chevrolet, which currently builds the electric/gas hybrid Volt, introduce a new electric car and call it the Bolt?

It seems that one of the top automakers in the world will resort to rhyming names of cars that are in the same class.

Some automakers employ nomenclature that use alliteration to label a certain class of vehicle, such as Ford and its SUVs that begin with E (Explorer, Escape, and Expedition) and its cars that begin with F (Fusion, Focus, and Fiesta).

That’s a strategy that makes sense. Using rhymes, as Chevy is now learning, will lead to nothing more than mockery.

The theory behind the Bolt is solid. General Motors wants to compete with Nissan and soon, Tesla’s new $35,000 Model 3. The Chevy will probably be a small SUV, cost around $30,000, and is said to have a 200-mile range. The Bolt will debut at this month’s Detroit Auto Show.

Even if the Bolt turns out to be a car that could revolutionize the electric car industry, its name will keep it from being taken seriously.

Green Car Reports said,

To be launched by GM CEO Mary Barra on Monday morning at the Detroit Auto Show, the Chevy Bolt would go on sale for the 2017 model year, meaning it could arrive as soon as the second half of 2016.

The Bolt is known internally as the “BEV2,” according to the reports. The concept is said to be a hatchback designed to look like a crossover utility vehicle, though no details were available on whether all-wheel drive would be offered.

Assuming the name is real, and GM doesn’t rename the car before the show, we’re going to be in for a lot of creative, and immensely entertaining, wisecracks like these:

“Has no one at GM ever heard the phrase ‘bucket of bolts’?”

“I can see it now: ‘Police recovered a stripped Bolt today.’ ”

“If it flops, we can call it the Dolt.”

“I can hear it now: ‘Only a nut drives a Bolt.'”

 The Chevy Bolt: What do you have to say about it?

-tgriffith

UPDATE:

Here’s what the Bolt concept looks like. It’s not an SUV, but a small hatchback. What do you think?

chevy-bolt

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