Cadillac has spent the better part of its existence in catch-up mode, breathing in the exhaust of Mercedes-Benz and wiping BMW’s tire smoke out of its eyes.
Cadillac doesn’t set the bar for luxury cars; it strives to attain the level set by other carmakers. It wasn’t always that way, of course. There was a time when Cadillac was, well, the Cadillac of luxury cars.
Those days are long gone, and the Cadillac of today plays second fiddle to BMW, Lexus, Audi, Mercedes-Benz, and more. Its cars are reactions to competing cars, not proactive and innovative products that inspire the industry.
That could all change with the introduction of one car: the CT6.
Will Churchill, a Cadillac dealer in Texas, said:
We spend our whole life chasing others in this market…. For once, we’ll be the ones planting a stake in the ground and sort of creating a new niche.
The CT6 will take on the likes of the BMW 7 Series, Audi A8, and Mercedes-Benz S-Class. It’ll do it, though, from a smaller, more athletic platform and at a significantly lower cost. Plus, it’ll be built with some of the most innovative manufacturing technology in the industry, including the “world’s most advanced body structure.”
Things like advanced body structures aren’t an easy sell to consumers, because they aren’t tangible benefits like other technology. The CT6 will have those bases covered, too, though.
With an expected starting price of about $60,000, the CT6 should be a Cadillac that paves new ground in the ultra-luxury field, because it’ll be playing in a field of cars that are priced at $80,000 and higher. It’ll also have the choice of two new engines, a 3.6-liter V6 and a 3.0-liter twin-turbo V6. Both will feature active fuel management and automatic stop-start that should result in significantly better fuel economy than the competition.
Cadillac will show the CT6 at the New York Auto Show, and it could set a new standard other automakers will try to copy.
The big question is, would you rather get a new Cadillac CT6 or a used BMW 7 Series?