Today is the day we found the Holy Grail of the U.S. auto industry.
For years, decades, even, American consumers have clamored for and pined after a truck. Not just any truck, though. The market is flooded with trucks. There are, and have been, big trucks, small trucks, efficient trucks, thirsty trucks, foreign trucks, domestic trucks, capable trucks, wimpy trucks, and so many more.
Simply put, there has been no shortage of trucks in America.
But there’s one truck that buyers here haven’t been able to buy. It’s the one we all said we’d purchase if it ever arrived here, and now it’s time to see who was telling the truth and who was full of steam.
For today, dear friends, we can finally say the midsize diesel truck has arrived.
Chevy is offering the 2.8-liter Duramax diesel in mid- and upper-trim LT and Z71 Crew cab models with both rear-wheel and 4-wheel drive. Pricing will begin at about $31,700 and go to $38,700, while the Canyon will command a few thousand more.
Chevy thinks the diesel, offering greater efficiency and expanding the Colorado lineup with more choices, could be enough to make a strong run at the Toyota Tacoma, the top-selling midsize pickup. Toyota sold 88,801 Tacomas in the first six months of 2015 — more than double the Colorado’s 41,575. Chevy also figures the diesel might take on the only full-size diesel pickup, the Ram 1500 Eco Diesel, and expects the diesel Colorado to get 30-plus mpg, better than the Ram’s 29. The gas-powered Colorado gets 26 mpg on the highway.
A diesel-powered Tacoma is the ultimate dream for many people, but it’s pretty clear that won’t happen in the U.S. anytime soon. This could be GM’s chance to finally own the market, if buyers keep to their word and buy the trucks in the volume they’ve promised.
Will you test-drive one of the new midsize diesel trucks from GM?