The Convertible SUV: Why Does This Keep Happening?


Who buys a convertible SUV?

The SUV is meant to be a cargo-ready family transport vehicle that can traverse through nearly any weather.

Convertibles are meant to be summertime cruisers for couples on weekend road trips.

No one meant for the convertible and the SUV to hook up and produce a monster. It’s like combining tuna and ice cream, two things that are fine on their own, but together… just… no.

There’s a new convertible SUV about to hit the market, and it’s just as unnecessary as the previous ones.

Even the picture of the Land Rover Range Rover Evoque Convertible doesn’t make any sense. Is it a boat, too? Who puts on a nice collared shirt, dons some cool shades, gets in the car, and goes for a drive in the lake?

I don’t get it.

The long roof of an SUV takes up too much storage space when it’s converted to canvas, and storage space is the biggest reason people buy SUVs. Remember the Nissan Murano CrossCabriolet? What a disaster. Here’s what Car and Driver said after learning of the CrossCab’s discontinuation:

Allegedly pushed through development by Renault-Nissan CEO Carlos Ghosn, the CrossCabriolet was a pricey experiment, requiring a significant reworking of the five-door Murano to accommodate the loss of its roof and to do away with its pair of rear doors. Sales were glacial, and we’ve heard there are several states that boast zero CrossCabriolet registrations.

Yet for some reason Land Rover decided to give its own version a go. There are people out there who might like it. One website says,

It’s important to point out that the Evoque Convertible is the only premium SUV in the world which you can take to any type of destination (mountains, beach) and it will be equally at home and equally useful to you regardless of where you are.

You can’t exactly drop the top off your BMW X3 while cruising in the sun, can you? Can’t take a short drive towards that awesome skiing resort with the top down in a Mercedes GLC either, right?

No, but you can certainly open the sunroof while at the beach. And who drives to a ski resort in a convertible? Skiers need a roof for their racks and an enclosed space for their warmth, and beachgoers don’t have much need for all-wheel drive.

We wish Land Rover the best of luck, but the SUV and the convertible should probably remain as two separate vehicles.

How long do you think it will take for the Evoque Convertible to be discontinued?


Find Certified Pre-Owned Cars and Used Cars in your area at CarGurus.

Used Land Rover Range Rover Evoque
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1 Comment

  1. The Land Rover Evoque convertible is a true beast and a snazzy SUV! But how does it tackle the in-cabin turbulence on high-speed drives People certainly wouldn’t want to install an additional windscreen like Windblox or something on this pricey convertible to get rid of the draft, do they?

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