The front end looks like the face of a Cabbage Patch Kid. The rest of the Genesis, though, is a beautifully compelling car that people should genuinely desire. It’s dazzling, even with the squished cheeks and broad smile.
The design direction of Genesis, Hyundai’s new luxury brand, debuted last week in New York and seems to have squashed any rumors that the brand’s cars would be nothing more than rebadged Hyundais.
If the production versions of the coming Genesis G70, G80, and G90 look anything like this, we can be sure that affluent young buyers will take notice, and Lexus and the Germans will feel some competitive heat.
Yes, Genesis could be the real deal.
Car and Driver said,
Lexus could learn a thing or two from the Genesis concept’s hexagonal grille, which is distinctive without being garish, and the rear haunches bulge ever so slightly to emphasize the car’s rear-wheel-drive proportions. For a concept car, it’s refreshingly short on ridiculous design details, although the large wheels, extravagant lighting, and front fender grilles probably will be toned down for production.
It’s not just the car’s exterior design that’s appealing–its entire demeanor threatens to flip the luxury car market on its head. The Genesis look is more relaxed than the uptight German styling and more elegant than the comparably plain competition. The tapered rear end would look at home on any high-end British sports car, and the interior is an exercise in futuristic design.
Most of the interior won’t make it into the production cars, but it shows that Hyundai is serious about leaving behind the stigma of its past and establishing Genesis as the luxury brand of the future.
The powertrain is where the car might fail to capture some true enthusiasts. A 2.0-liter 4-cylinder combines with an electric motor to make 242 hp, so it’ll never outperform its German brethren. It will, however, appeal to an audience who values tech-laden comfort and style over fast 0-60 times.
Would you drive the new Genesis concept?