Some are calling it a cheap shot, while others are surely convinced that aluminum is best for soda cans and not trucks.
After a front-loader full of landscaping stones dropped its load into the bed of each truck, the Chevy held up noticeably better than the Ford. Even a simple drop of a toolbox punctured the Ford’s bed.
On the surface it seems like a fair test, if not representative of the type of real-world abuse a truck might receive. We do wonder why Chevy would go to the trouble, though, when it plans on using lightweight aluminum in its next generation of trucks.
An even newer video from Honda, which shows a similar test on a 2017 Ridgeline, should make us wonder if Ford and Chevy both have it all wrong.
Here’s the Chevy ad:
Here’s the Honda video:
The Honda Ridgeline forgoes steel and aluminum for a composite bed, which, according to this video, holds up even better than the Chevy.
It should be noted that none of the tests use a bed liner, which could have changed the results dramatically.
Ford responded to Chevy’s ad by saying,
When you’re the market leader for 39 years, competitors sometimes try to take shots at you with marketing stunts. The fact remains that F-150’s high-strength, military grade, aluminum alloy cargo box offers the best combination of strength, durability, corrosion resistance, capability, safety and fuel efficiency ever offered in a pickup. We have built nearly a million new F-150s, and our lead over the competition continues to grow.
The spokesman added that more than 99 percent of F-150 customers have no issues with their cargo boxes and that the Chevy ad was a nothing more than a “cheap shot.”
Plus, Ford has the sales numbers on its side:
Sales of all Ford F-Series trucks through May were up by more than 7 percent compared with a year earlier, and up 9 percent in May. Meanwhile, sales of Silverados were up by only 1 percent for the period.
Ford and Chevy continue to duke it out, but has Honda introduced a new measure of truck toughness?