The Nissan Titan has been all but forgotten in the minds of full-size truck shoppers. Last month, the Titan placed dead last in truck sales, if we don’t include the extinct Chevy Avalanche and Cadillac Escalade EXT.
Almost 234,000 trucks were sold in the U.S. in July. The Titan accounted for just 1,143 of those sales, which amounts to a fairly average month when looking at the last six years of Titan sales data.
The 2015 version of the truck was widely panned as an outdated and underpowered entry in the market. Nissan overhauled the truck for 2016 and included a Cummins turbodiesel V8 engine in its Titan XD model, making it the only “light-duty” truck capable of towing more than 11,000 pounds.
So far sales numbers haven’t improved much.
For 2017, though, Nissan will make the standard half-ton Titan available. It won’t knock the Ford F-150 off its perch, but Nissan hopes it will at least move the Titan out of last place.
The first, and most obvious, change to the Titan is the front grille. No longer looking like a toy model of a real pickup, the Titan gains a Ford-like aggressive front end that gives it a substantial boost in the street-cred department.
Reviews are starting to come in, most of which are complimentary without being earth-shattering.
The Titan has the choice of numerous body styles, bed lengths, useful in-bed and in-cab features and gobs of power without resorting to turbocharging. It may not set new standards in the class, but who was asking it to, anyway?
The 2017 Titan is at least in the running, which probably matters most.
On the road, and offering a more refined feel, we found the Platinum Reserve to be exceptionally quiet and smooth; kudos go to the engineers who worked on the steering tune. Although the Titan is a pretty big pickup, the steering feel is light at lower speeds yet firm and responsive during “enthusiastic” cornering. Where the Titan XD can feel heavy, plowing a bit at times, the lighter Titan crew-cab models are much nimbler, likely due to the half-ton’s significantly lighter curb weights.
Costs for the 2017 Titan Crew Cab begin at $35,975 and increase to $56,595 for the range-topping Platinum Reserve 4×4. Pricing for the upcoming Regular cab, King Cab, and V6 trims has yet to be released.
Along with updated styling, more capability, and competitive pricing, Nissan has also announced a new 5-year/100,000-mile bumper-to-bumper warranty for the half-ton Titan and Titan XD, which it hopes will be the final piece to persuade pickup buyers to give the Titan a shot.
Will the all-new Nissan Titan take buyers away from Ford, Chevy, and Ram?