Can Subaru and Volkswagen Compete with GM SUVs?


Chevrolet’s monopoly on the large SUV industry might be threatened by a few up-and-coming newcomers.

We recently covered the sales explosion of full-size SUVs that’s happening over at GM. Obviously other automakers would love to tap into some of that success, but existing alternatives, such as the Toyota Sequoia and Nissan Armada, don’t have the same rabid following (or price discounts) as the GM offerings.

A couple of new vehicles will hit the market soon, but can they make a dent in the General’s market share?

We covered the introduction of the new 3-row Volkswagen Atlas a couple of weeks ago, but there’s one more from the Los Angeles Auto Show that is already turning heads.

Subaru has never built a large SUV. The Tribeca was only a 5-seater and failed to grab enough buyers to keep it in existence. Now there’s the VIZIV 7 concept, which is a stunning example of what a full-size Subaru SUV might look like.

At first glance, one would be forgiven for confusing it with an Audi. The bold lines and strong angles are more German-inspired than Japanese.


Subaru didn’t provide a lot of information about the concept, except to say in a press release:

The concept expresses our core brand values, safety, dependability, capability for outdoor activities and a forward looking attitude. We know customers in this segment want a full-sized vehicle and the next 3-row from Subaru will be the biggest Subaru vehicle ever.

The company said that its new 3-row SUV will come to market in early 2018, which will presumably be the production version of the VIZIV 7. We hope it looks exactly the same!

While the new concept from Subaru and the coming Atlas from Volkswagen are exciting vehicles, the truth of the matter is that they will very likely remain niche vehicles and won’t be anything more than speed bumps to the General Motors juggernaut.

Would you buy a Subaru or Volkswagen SUV over a full-size GM vehicle?


Find Certified Pre-Owned Cars and Used Cars in your area at CarGurus.

Used Toyota Sequoia
Used Nissan Armada
Used Subaru Tribeca

Leave a Reply

Your email address will not be published. Required fields are marked *


This site uses Akismet to reduce spam. Learn how your comment data is processed.