The Ridgeline Stays: Another Honda Mistake?

2011 Honda Ridgeline

The 2012 Ridgeline, little different from the 2011 (above), remains in Honda’s lineup, finally scotching rumors that the beast would be put out of its misery.

On the contrary, the company maintains the auto-truck will continue to play “a significant role” now and in the future. The fact that sales fell from 12,700 in the first 9 months of 2010 to 6,500 this year shows Honda is probably lying through its teeth.

The earthquake forced a three-month halt in production that didn’t help. The Ridgeline is now being made at Honda’s Lincoln, Ala., plant, but it’s never going to sell in the U.S. for three reasons.

I think it’s the only unibody truck out there (good), but it doesn’t have the heft or the power of its competition, the F-150 and Silverado. It’s too much car and not enough truck. And it’s one of Honda’s ugliest designs ever.

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