On the contrary, the company maintains the auto-truck will continue to play “a significant role” now and in the future. The fact that sales fell from 12,700 in the first 9 months of 2010 to 6,500 this year shows Honda is probably lying through its teeth.
The earthquake forced a three-month halt in production that didn’t help. The Ridgeline is now being made at Honda’s Lincoln, Ala., plant, but it’s never going to sell in the U.S. for three reasons.
I think it’s the only unibody truck out there (good), but it doesn’t have the heft or the power of its competition, the F-150 and Silverado. It’s too much car and not enough truck. And it’s one of Honda’s ugliest designs ever.